As an owner of an independent record label, I often get asked how to put together
a greatpress kit. I have found that young musicians understand their music, but are often
intimidated by the marketing end of the business. In this article I will help you figure
out how to position yourself, whether you are a Latin female vocalist building her base,
or an upstart garage band just looking for a break.
What is a Press Kit:
First of all, there is nothing magical about the term press kit. All we are
talking about is a little background on you/your band, some basic facts, good quotes about
your music, a couple of good pictures, and a sample of your music. You will use this to
send to newspapers, lawyers, radio stations, A&R reps, promoters, and anyone else who
is willing to spend five minutes reviewing your material. Additionally, on the internet
you will hear about an electronic press kit, or EPS. An EPS is the exact same thing as a
conventional press kit, except it is downloadable as an electronic file instead of a
hardcopy form which must be mailed.
The main purpose of the press kit is to generate interest in the artist and their
What to include:
Include a limited amount of background information on yourself. It is fine to say where
you are from, but no one really wants to hear about every singing performance you did
during elementary school. Sometimes less is more.
Talk about your music. Who do you sound like, and who does your music remind people of.
The reader needs to be able to have a good idea of what your music sounds like just from
your description. Be thoughtful and feel free to be a little funny here (but stay
professional). Saying something like your band sounds like a cross between Maroon 5
and Green Day after 20 cups of coffee helps the reader understand. Remember, if you
dont generate enough interest in the first minute, they will never listen to your
Talk about what you are good at. What makes your band special and different from
others? What skills and experiences do you bring to the table? Remember if you are looking
for a record deal, you need to prove to your reader that you have all the right
ingredients for them to spend hundreds of thousands of dollars marketing you. Launching a
new artist is risky, so you need to help the record exec understand why you are a solid
Include quotes and/or press clippings as you generate them. A good quote from a
reputable source (not your brother-in-law) can add a lot of credibility to your press kit.
It lets the reader know that you have already been reviewed and your material is worth
listening to. Ninety percent of press kits unfortunately end up in the trash, some good
quotes and positive reviews can create the momentum necessary to get heard, and who knows
maybe even become famous.
You can go with one page dedicated to a bio (biography), and a separate page focused on
quotes about your music, or you can combine the two into what some people call a one
pager. My personal preference is to boil everything down to a tight one pager. My
desk gets cluttered and papers get separated. If you have you quotes separate from your
bio, there is a possibility that I could misplace one or the other. With the advent of
digital photography and high quality color printers, it is even possible to include a
small picture on your one pager to make it even more complete.
Make sure the overall language and tone of the press kit is consistent with your image.
If you have someone help you write your bio, make sure they have heard you music and know
what you are all about before they hand you something that might sound great, but
isnt about the real you.
Include a couple of different 8x10 pictures that show off different features about you
and your band. Include shots that would be appropriate in a news article, but also
highlight your key assets from a visual perspective. Your press kit should look
professional, but your pictures should reflect your style and music, so you pictures can
be much more crazy and creative. Make sure you clearly label the picture with you name and
If you dont have good pictures of your band, one of the best ways to get some is
to go to a modeling agency and ask for a referral to a good local photographer. These
photographers are often willing to do some great work for around $300 for the whole
package. Make sure you get an agreement upfront that you own the copyrights after the shot
and get the high resolution digital images on CD (with a copyright release you can print
these photos at any major retailer). A photographer who does work with models is very
different from a photographer who takes family pictures. They have a much better idea of
what you want, they will encourage your creativity, and they are much more willing to give
you the copyrights.
A current gig sheet can also be useful showing where you have recently played and where
you are playing in the near future. This can demonstrate that the music is current and has
a following in the community.
And of course, your music. Send a high quality CD demo, preferably mastered if you
budget permits. Avoid burning your own CD on your home computer with a stick on label
it looks cheap. There are many new CD duplication services on the internet that
will manufacture you CD with a printed color insert, and on disc printing even if you only
want a few copies (CD replication is for batches over 1,000 but CD duplication is for
batch sizes as small as 1). Expect to pay around $5 a retail ready disc for 1-5 CDs, with
prices dropping off for larger batches. Make sure you clearly label the CD and the case
with you name and contact information. The worst thing in the world that could happen is
that they love your music, but they have already lost the rest of the press kit and
dont remember the name of the band.
What Not to Include:
Dont oversell yourself. Saying that you are the greatest band that ever lived,
might be true, but it probably isnt. Be positive and promote yourself, but focus on
statements that are credible. People in the music business hear hype all of the time, and
for the most part are numb to it. Hype is good to use with the general public on things
like posters (they often believe it), but your press kit reader is more sophisticated and
will see it as cheap theatrics.
Including too much of your personal history can make you seem like an amateur with
nothing meatier to talk about. Your reader wants to understand your music today, only your
psychologist needs to know about every little detail of your childhood.
Dont include anything that makes you look too desperate. You want to come across
as a quality professional artist. Remember, you make great music. If your band is called
the Chicken Heads, then it might be cute to include a rubber chicken in the box, but
otherwise I would stick to the basics bio, quotes, gig sheet, pictures, and music.
How to Package It:
Include a professional looking, personalized cover letter targeted at the person you
are sending the press kit to. Your message needs to be different if you are sending it to
an A&R rep at a label seeking a record deal, versus sending it to your local newspaper
for a review in their music section. Be brief and to the point. Also, be clear and state
exactly what you would like from them.
Put it all together in an organized package. Since you are most likely mailing your
press kits, make sure that the CD does not bend the photos, and that your kit will arrive
looking the way you intend. You may even want to test a press kit (send it across the
country to a wrong address, and then it will come back to your return address) to evaluate
Your Music Is Art, But Your Press Kit Is Business:
Remember, be professional. The person you are sending this press kit to probably gets
hundreds of them, most of them are garbage (and thats where they end up too). Your
music can be crazy and wild, but your press kit needs to be more business like. You are
asking someone to spend their valuable time reviewing your material. You may also be
asking them to enter into a high risk expensive financial relationship with you. The
person you are dealing with is in the music business, they need to make a living. The only
way they can do that is to deal with real talent. By presenting a professional package you
give them confidence that you are dedicated to making great music, and not just messing
A Word About Unsolicited Press Kits:
Avoid wasting your time and money sending a press kit to someone you have not talked
with already. Always call and make contact first, ask who you should send it to and what
their process is. If possible, have someone who knows the person act as an intermediate
and make the initial introduction (this can work wonders). The music business is all about
contacts, create and leverage your network. After sending your press kit, call in a couple
of weeks and follow up to make sure they received it and got a chance to review it.
To see a good example of a press kit, go to Legend Vegas website at
Scott Richards is the president of an independent
record label, 3JVL Productions, Inc.
Want to hear great music?
Visit Legend Vega's Official Website legendvega.com
___ ______ ____ _____
How to Promote Your CD
by Rashi Singh
Congratulations! Your debut CD is now recorded, replicated, packaged, and ready for
market. Its an amazing feeling to see the fruit of your labor in front of you,
nicely packaged as a CD thats ready to be sold alongside the big wigs in the
industry. One small problem: you don't have the backing and capital that the big wigs do
to promote your CD... and you just know your CD can be a huge success in the market.
Promoting a CD can seem like a daunting task at first, especially if you haven't done
anything like this before. Here are a few tips and ideas on how you can get started
promoting, and selling your music CD.
1. First, you should plan a launch party. Tell all your friends and fans when the CD is
going to launch, and generate some buzz. Let local papers and shops know as well, and have
them help you spread the word.
2. Network - tell everyone you know about your new CD. Ransack that mental rolodex of
yours, and hit everyone you know, and tell them to do the same. Believe it or not, this is
probably your best resource!
3. Have a website before your CD launches, and use it to promote your CD. Set up a page
on myspace and other similar sites that allow navigators to sample your new tracks.
4. Look into setting up an email list for your fans. Before the CD launches, send out
an email letting everyone know. Its cheap, its easy and its a fast way
to get the word out about this and other upcoming events.
5. Write a press release and put it on your website. You can find lots of examples and
instructions of how to do this online.
6. Contact the music reporters at your local newspapers. Don't leave out the
smaller papers - sometimes they are the heart and soul of the local music scene.
6. Offer a free copy of your CD to local radio stations. Remember the school stations -
they frequently tend to favor local artists. If they play it, it could pay off quite well
7. Approach internet radio stations, and offer them the rights to play your CD for
free. Every time they play a track, you receive free advertising.
8. Call DJ's and DJ companies and offer a free copy. If they play your CD, that's more
9. Get a barcode for your CD. This can help encourage retailers to sell your CD.
10. Get your CD sold at online distributers, such as cdbaby.com or amazon.com
11. Sell merchandise with your name or the band's name on it. This is not only a little
extra revenue - it's great advertising.
12. Find out if there is a music show on your local TV stations, and see if you can be
13. Cross-promotional deals - Talk to another similar band, and work out a
cross-promotional deal. ie. They promote your CD at their shows, and you promote their CD
at your show. Or even better...
14. Work out cross-promotional deal with several bands. Each band contributes a track
or two to a sampler CD. Then each band gives away the sampler CD as a "bonus"
with every CD they sell of their own.
15. Naturally, you should promote your CD at every show you play
There are lots of things you can do to realize your dream faster. These are some simple
ideas on how you can begin to promote your CD, and get the word out to your future fans.
Rashi Singh is with Duplium Corporation, a CD
duplication company based in Dallas and Toronto. Duplium provides top quality CD and
DVD Replication, customized printing and packaging, and full-scale fulfillment solutions.
Visit duplium.com for more information or to receive a quote.
_____ _____ ____ ____
1) Content is King!
Sourcing and gathering your content for distribution
online will enhance backlink's to your site which
can ultimately yield to purchases of your music.
2) Free Single give away.
If you are releasing an album, why not pick a single
from that album and give it away free thus
generating interest in the album.
3) Mobile networking
Create a link with mobile networks or content net
providers. Mobile networks have access to a wide
4) Start Local
Local is "key". Everything is going local so target
your local audience with iLike and local directories
and go from there!
5) Social Networking
Linking is essential. Use Twitter, Facebook, Bebo
and other social platforms and make it easy for you
to interact with your fan base.
Invest time and energy into your own website. A good
website will raise your profile and creating
back link's to your site for downloads and hopefully
a chart position. Check out what we did with
7) Online performance "Live"
Why not record and promote a performance on line.
This will be very enjoyable for your fans to watch
and will generate an online buzz.
8) Games Industry
The Games industry is a very profitable business and
can widen your fan base. Promote your tracks to music
publishers to be used as backing tracks to computer
games. Bands can earn up to $10,000 per track for a
worldwide clearance on music for new games.
9) Online music magazines.
Online music magazines can be used to great
advantage. Providing them with content, music,
images of your live gigs, future performance dates
etc. Give them something fresh to write about.
10) You Tube.
Upload all your video material on you tube and ask
your friends and fans to review it. Be sure it is of
good quality as you never know who may come across
About the Author
GoArticles.com © 2014, All Rights Reserved
___ _____ _______ _______
Given the current climate it is very hard
for most musicians and artists to have a lot
of money at their disposal for marketing.
Here are 10 useful tools and tips that cost
nothing but time and energy. Carried out
effectively they can lead you well on the
road to presenting and establishing your
band as serious artists.
1) Twitter. This week Lily Allen used
Twitter to hide tickets for an upcoming gig,
a simple and effective idea. People tend to
follow artists on Twitter so what better way
to generate interest on new releases.
2) Facebook. Currently the most effective
tool for reaching the over 20's. With smart
use of flyers, new branded logos and artwork
for new album, it is an effective form of
Guerrilla marketing to dominate your
3) Myspace. This website has evolved as the
musicians music base has evolved. A great
tool to steer Industry professionals towards
4) Youtube. One of the best known websites
in the world and simply the best way to
promote your video online. There are plenty
of other video sites so be sure to use them.
It's free marketing so take advantage of it.
5) Bebo. Bebo is a great way of targeting
teenagers. Teenagers are more likely to pass
on your bands information virally to their
friends which in turn increase your online
hits and thus can help increase your bands
6) E-zines. E-zines are always a great way
to keep people up to date with your gigs and
news. By sending out monthly e-zines you are
further promoting your gig dates and it is
very useful tool to enable fans to pass the
information on to their connected network of
friends and your possible fans of the
7) Automation tools. Tools that can be used
effectively to upload your chosen
information at any one time to 20 or 30
sites. If tagged properly these tools can
increase your links online which effectively
increases your profile and gets you noticed.
8) Iphone applications. With a massive
upsurge in sales of the Apple iphone, always
seen as the coolest of gadgets, your
effective use of an iphone widget could
establish your band as cool and one to watch
in the future.
9) Text alerts. A simple and effective use
of text alerts mean, that like twitter you
can send a short, snappy and smart message
to promote online activity and gig dates.
10) Website - Last but not least, a well
designed and carefully constructed website
for example (http://www.audionetworks.ie)
with video and seo, snappy graphics, links
to all your social networks and information
or music clips that can easily be forwarded
to a friend will maximise your online
I hope that you find these tips and tools
useful. Your bands organisational skills and
your bands dedication in using these tools
will be a key factor in driving you all
towards a common goal of international
success through the medium of guerrilla
"Never ever give up!"
GoArticles.com © 2014, All Rights Reserved.
right click ad to open in
______ _____ ___ ____ _____ _____ 10)
Creating a video that goes viral and
racks up millions of views is the ultimate
goal of nearly every person who uploads a
video onto the internet. With millions of
new videos added daily, the competition is
fierce and generating views is no longer
just a matter of simple luck. Here are a few
tips that will encourage web-users to share
your video and help it "go viral".
Lets begin looking at some viral videos
that have become highly successful without a
large budget or brand name behind them.
Firstly, the 'Facebook Song' made by Rhett
and Link. This dynamic duo made a song about
their obsessiveness with the social
networking giant Facebook. This catchy and
original song eventually led to the pair's
online fame, which includes their own paid
web video series, high sales in Rhett and
Link merchandise as well as televised
adverts on channels such as Aljazeera.
"Take Me Out" by Atomic Tom, a newly
released viral video, which was recorded on
an iPhone, showing the band Atomic Tom
performing one of their songs live on a tube
train, using only musical iPhone
applications. This video generated an
astounding amount of views on the very first
day it was uploaded to YouTube and has since
delivered a huge amount of press, a new fan
base and a potential record deal.
Now of course, both of these videos
enjoyed a certain amount of luck in
attaining Internet fame, but both of these
videos had several key factors that
contributed to their popularity, such as
short and snappy titles; a lot of YouTube
users think that shoving as many key words
in a title will generate views. This is
completely the wrong way to do things.
I have found several video creator's who
seem to think that inserting hundreds of
keywords will generate views. What this
actually does is generate a lot of
spam-styled videos, which ultimately amount
to a very low view count. The reason being
is that people are searching for something
in particular and they want to find a video
showing just that. They are not interested
in a random video, which holds no relevance
to the keyword they are searching for.
So, now that you have a rough idea of a
few strategies that work, let's delve deeper
into a few tips every video creator should
think about implementing.
short and concise. Make sure it sounds
original and describes exactly what the
video is. A good example of a very popular
video is titled 'Surprised Kitty'. The title
says it all, it is simply a kitten being
tickled and surprised. The success comes as
people are looking for, or interested in,
kitten-related videos; and this delivers
As I explained above, tags are of vital
importance but they should be used in
moderation. Do not flood your videos with
tags, be sure to use relevant keywords and
perhaps one topic, which is popular but also
holds some relevance to your video. Do not
use celebrity names frivolously as your
keyword would be competing against several
million other users who have used the exact
An appropriate description of your video
is just as crucial as relevant tags. Be sure
to word a description that appeals to your
target audience and try adding a question
within the text, which will help prompt
users to engage with your video via
commenting and subscribing. It also provides
an opportunity to drive users back to your
website and other video content by adding a
full http:// link within the description,
preferably in the first couple of lines.
Annotations are the small text boxes that
appear on videos allowing the owner of the
video to interact with the viewers. These
have been proven to make viewers feel more
involved with a video and also maintain
their focus longer. So ensure your
annotations are informative, witty and add a
touch of humour to engage with your
If you have a Facebook or Twitter account
then be sure to post links on your Youtube
profile page and ask your friends share your
video online. Social networking continues to
grow, so a lot of the hard work can be done
by your friends that will produce big
Secondly, post your video on a number of
other video sharing websites. Youtube is not
the only online video website which can
generate fame and viral success. Try
websites such as Vimeo, Daily Motion,
Twitvids and Sevenload.
If you implement these tips, it won't
guarantee that your video will "go viral",
but will it definitely improve the chances.
Just remember, it only takes a few people to
like and share your video to kick start its
road to viral fame.
About the Author
How To Increase Your Sales Through Streaming Audio
Many studies have proven that radio is a good medium for product advertisements. People
listen to the radio for entertainment, usually to listen to the latest music or to their
favourite radio program. In between the program, advertisements on products and services
are being played.
For many years, this has been the trend in advertising. But now that the radio medium is
almost behind the audio-visual medium, the TV, and the Internet, other marketing
strategies have to be employed to continue the benefits of advertising through audio.
It is then that the benefits of using music on websites were discovered. Before, music on
the Internet was just available in downloadable forms as mp3. Even through hosting
downloadable music on their servers, companies were able to get much traffic on their
sites. And everyone engaged in Internet marketing knows that website traffic plays a big
role in boosting product and service sales.
However, there had been a problem with illegal music download in which artists, musicians
and record companies have lost millions of revenues.
Then, came the popularity of Internet music streaming. Unlike the former, radio streaming
does not allow download of the music files. Thus, the copyrights of the artists and record
label owners are protected.
So, how can this be done? There are several ways to stream audio from your site. First, is
to stream a radio program from your site or blog. You can find free affiliate programs
that allow you to stream their radio content from your site.
What will this mean to you? This means that your site will have new audio content every
time it is visited. What's even great is that the content is being updated even without
much effort from you.
In this case, what you needed to do is to signup with an Internet radio station and have
the link embedded on your blog or website.
Selling your instruction course online
Another way is to stream mp3s. To do this, you just need to upload your mp3files on a
server and add the files' links to the page. When the link is clicked, the browser opens a
media player window and plays a file. However, since the file is in mp3 format, it may
also be downloaded. Downloading music files without the authorization of the copyright
owner is illegal. Therefore, if you will be using this type of streaming, make sure that
you have the appropriate permit to do so.
A third way to add audio to you blog or website is to stream music through organizing
playlists. Playlists are m3u files, which if downloaded, will not play music if offline.
Using this process, however, can be complex. Here is a short instruction on how to do it.
1. Save your mp3 or wma file on the server. You may skip this step if you know that the
file exists on another server and know the link to that file. Make sure that the link has
a .mp3 or .wma extension.
2. Open your text editor and type the path to the file. Include the http:// and the file
extension. Repeat this step until you have included all the links to the files that you
would like to be included in the playlist.
3. Save the playlist with a .m3u extension.
4. Upload the m3u file on the directory where the music files are hosted or to your
5. Open your html editor and embed the link to the m3u file. Through this, you can also
set if you want to have the playlist to autoplay if someone visits your site of if you
want your visitor to control playing the music. You can also set the volume level.
After the code is embedded on the html file, and whenever your site is visited, the songs
in the playlist will be buffered, streamed and played one after another. If your playlist
has several songs, the user can skip forward or go back a song in the playlist using the
media player controls.
Doing this setup works for many website owners. Through this you can customize the type of
music being played on your site. You can even play recordings related to your product to
boost product awareness.
It requires knowledge of html to be done. But if it will be the best way to increase
traffic to your site, why not request assistance from programmers. After all, having audio
on a website is a proven way to increase sales.
About the Author millionairemarketing seminar.com
The 12 Month Millionaire Will Show You Everything you did and didn't
want to know about making One Million Dollars by this time next year...
------ ------ ------
Internet Music Promotion For Dummies
by Don Newton
In the days before the internet, when the major record labels had the music market sewn up
tight, it was all but impossible to break into the music business in the traditional sense
without having a recording contract with one of them. This often led to artists becoming
broke before their album ever actually hit the music store shelves.
The long established "standard recording contract" that was used by the
industry, heavily favoured the company, at the expense of the star. Advances had to be
recouped, recording and manufacturing and distribution costs repaid before the artist saw
nickel number one.
Now all that has changed, and for the independent recording artist or band these days, it
is definitely a blessing in disguise, although some may not see it that way. The
"lure" of the big label contract is still a desirable thing for most young
artists, just because they have never been exposed to the potential of the internet as a
sales and marketing medium.
More seasoned artists have realized, in the past ten years or so, that the internet is
definitely the way to go if you want to seriously pursue a career in music. Mainly because
it is virtually open to anyone, regardless of budget constraints. Many bands and solo
artists are, as I write this, creating small empires for themselves solely by means of the
electronic information highway.
Online music promotion, while still in it's infancy, is becoming a force to be reckoned
with by not only the major record companies, but other online artist. The competition,
while not yet fierce, is significantly stiff enough to raise the caution flag for many.
Add to that the seemingly incomprehensible way that advertising and marketing works on the
web, and it's no wonder that many would-be internet superstars give up before the fight
But it doesn't have to end there. There are resources available for struggling artists to
take advantage of when it comes to learning the in's and out's of internet music marketing
and promotion. Online courses dealing with website creation and search engine marketing
and optimization are too numerous to count.
If your eyes glazed over as you read that last sentence, don't feel alone. The vast
possibilities that exist for creating a buzz, and establishing a fan base for your music
are endless. There has actually never been a better time to get started in online music
promotion than right now. And the fact that so many established artists are currently
using this means as their primary marketing and distribution system only lends weight to
Ever hear of a guy called Jimmy Buffett? Well, after numerous successful years of feeding
the record companies coffers, Jimmy decided that he'd had enough. Do you blame him? After
all is said and done, a major label artist might end up actually being in the hole after
everything is paid for on a major CD release. Don't believe me? The evidence is
everywhere. Do a search on Google for the term "artists royalties", what you get
back will look like some kind of horror story. But it's all true.
Jimmy Buffett decided to form his own record company "Mailboat Records", and
he's doing quite fine now, and actually has been able to steal a lot of talent from the
likes of Island Records to come over to his new label.
When you consider that a major recording artist has to sell somewhere around 3 million CDs
just to break even, and an independent label can sell about 10,000 and the artist makes
just as much, well, the choice really isn't that much of a choice anymore now is it?
Add to all this the newest thing, digital downloads, and you have a brand new market ready
to explode for the independent artist out there who has enough get up and go to take a
crack at it.
The future is yours independent musician. Let's make the most of it.
About the Author
Don Newton is the President and Founder of the Independent Internet Musician's
Association. A life long musician, producer, and self taught internet marketing expert, he
now spends his time educating musicians and other music industry professionals about how
best to promote their business on the web. Don can be reached at: Don@iimusica.com, the
IIMA website is located at imusica.com